At recent the Reform party media events, a pair of notable heads can often be spotted in the forefront: the near-white locks of Danny Kruger and the swept-back blond mane of James Orr.
As well as guiding the political agenda for what could be the UKâs next government, the duo share another trait in common. Each is a highly devout Christian who came to religion in later life, and hold strong opinions on social issues such as reproductive rights and the traditional family unit.
Kruger, an MP, who switched allegiance from the Conservatives, and Orr, a university scholar, also sit on the advisory board of a conservative policy group known as the Alliance for Responsible Citizenship.
Another member is the financier Paul Marshall, the investment tycoon who controls GB News and the conservative Spectator magazine. Marshall is a devout Christian.
âFaith, particularly Protestant evangelism, has in recent decades been one of the defining elements of US rightwing politics,â its followers providing the core of a particular political support.
There are some links. Orr is personally connected to the US Vice-President that he has hosted him at his family home. Orr is also active in the National Conservatism movement, which has ties to the US religious-populism world.
But any closer comparisons soon fall down due to a basic issue of numbers. While surveys indicate that close to a quarter of US adults are evangelical Christians, the proportion for the UK is roughly one-tenth of that at most.
An additional important factor to take into account. While US evangelicals lean firmly to the right, new polling by the UKâs Evangelical Alliance indicate the broader situation in Britain is quite different.
A poll of nearly 1,500 evangelicals shows the Labour Party in the lead with 26% support. The Reform party and Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Further polling demonstrate support among evangelicals for more generous welfare payments, but also significant concern about plans to permit assisted dying.
âAmong evangelicals there can be a gap between opinions, particularly regarding social issues, and how people cast their ballot,â said one advocacy head. âAs an instance, someone might have a firm stance on abortion, but they do not view voting as likely to lead to change.â
Evangelism does exist in parliament, including cross-party prayer group meetings. But it is a reality present on the political left, with figures like Kruger balanced out by Tim Farron and the Labour MP Rachael Maskell.
Maskell is explicit about how her beliefs shapes her politics, notably on issues such as economic disadvantage.
âMoral justice was âa big partâ of Labour politics,â Maskell argued. âIt stems from our roots, how we think about inequality in society, ensuring we have a just system.â
Nonetheless, there exists a distinct and more recent side to religion in UK politics, one influenced by US concepts of faith-based nationalism.
The activist Tommy Robinson has begun to portray himself as openly a Christian, though a lot of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK outpost of Turning Point, includes social media messaging about the country needing to âre-embrace Christianityâ alongside anti-Muslim content.
One striking manifestation of this, a Turning Point-allied nationalist Christian group named Kingâs Army paraded through Soho, a location seemingly chosen as it is the centre of Londonâs LGBT community.
These elements remain, however, fairly niche in UK politics. While commentators sometimes portray certain figures as financial backers of American-style religious politics, friends maintain they are little more than observant believers who are firmly against any politicisation of faith.
He has been not shy of sometimes unconventional language, for example using a speech to condemn what he said was a younger generation indoctrinated by a blend of ideologies.
âIn the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of longing for a Christian past, linked to our historic identity,â noted an analyst.
A parliamentarian of faith with conservative views observed that while the issue of assisted dying had united MPs with faith, any links beyond that felt restricted.
âI certainly donât get the sense of much of an evangelical lobby,â they said. âIn my view, my faith is more a foundation for what I personally hold. And here, religion is not really a vote winner.â
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